Bluetooth Marketing

Bluetooth marketing is not a new idea.  It has been used overseas for quite some time. 

What is Bluetooth marketing?  Think of it as virtual billboards.  As you drive or walk down the street, the bluetooth devices you have will pick up a signal. 

This signal is a Bluetooth marketing technique which will allow a stationary device to send a text or graphic signal to your device. 

Most bluetooth devices do not need pairing when receiving text messages or graphics.

Bluetooth marketing is not SPAM.  There are some who would disagree with that statement.  These are commercial advertisements sent out on a Bluetooth marketing device called a proximity marketing station.  The signal can be ignored if the consumer chooses to do so.  Once out of range, the signal is lost. 

No information is stored on the bluetooth device.  Bluetooth marketing signals stay in the area, hence the name Bluetooth “proximity” marketing.

More and more companies are using Bluetooth marketing in the United States.  It allows a new advertising venue for many businesses. 

Bluetooth marketing allows the consumer to be notified of specials, new products, or alternative ideas when shopping.  Bluetooth marketing would allow a restaurant to notify customers of daily specials.  Movie theaters could announce show times.

The companies that use Bluetooth marketing do protect the consumer.  The first thing to take note of is that Bluetooth marketing ads can only be sent to devices that are on and in “discover” mode. 

The stationary Bluetooth marketing unit will recognize the device.  There is what I would call a handshake greeting to determine if the recognized device can receive the transmission. 

If the device is able to accept the advertisement, there is another check to see if a message has recently been sent.  Most Bluetooth marketing systems will allow only one message to be sent to a device during a given time span.  This way the consumer is not swamped with ongoing messages from the same Bluetooth marketing system.

Businesses understand that advertising can become overwhelming to the consumer.  There has been a tracking system set up which allows the consumer to register their personal bluetooth devices so that Bluetooth marketing systems do not interfere with the operation of the device.  This is another check which takes place during the “handshake” greeting. 

Stationary Bluetooth marketing systems are set up to recognize whether a device has been registered to not receive Bluetooth marketing advertisements.  This is just another way businesses protect the consumer.

Bluetooth marketing is definitely a big business in the advertising world.  The advantages to the business is less advertising cost, targeting a group of consumers who want to stay informed, and letting the public know what is going on with their business.  Bluetooth marketing allows a small business owner to focus his advertising budget where it will do the most good. 

Advertising agencies are coming up with new uses for Bluetooth marketing everyday.  The advantages for the consumer is being notified of specials and new products.  There are some companies who reward their shoppers with only Bluetooth marketing specials.  Sometimes it pays to watch a commercial.